Do not assume that delivering an AI-assisted video also authorises public portfolio display. Ask for a separate, documented decision covering the exact excerpt, publication timing and information you intend to reveal.
Distinguish three different permissions
Delivery approval concerns the work supplied to the client. Portfolio approval concerns your own publication. Permission to discuss the production process may involve additional materials, such as drafts, prompts or unpublished campaign plans.
Runway says that, as between you and Runway, you retain ownership and all your rights to uploaded and generated content. It also says no formal credit is required. Neither statement establishes a client's confidentiality expectations or approval for your case study.
For an Indian freelancer serving clients across markets, record the approving person's role and the intended publication channels instead of relying on a casual “looks good” message.
Use a specific portfolio-permission request
Adapt this editorial template without inserting confidential material into an AI service:
“May I display the following approved deliverable in my portfolio: [asset identifier and version]? I propose [website, social profile or private pitch deck], using [duration or still frames], from [date and time zone].
“May I identify your organisation and describe my contribution as [precise role]? Please confirm whether logos, contributor names, performance figures and production-process details may be included.
“Please identify excluded content, required wording, review contact and any agreed process for later changes. If public display is not approved, may I use a separately approved anonymised description?”
Request an explicit response to each unresolved item. Silence should remain an unanswered entry in your publication checklist.
Hypothetical launch embargo
Suppose a Hyderabad designer completes a fictional 15-second retail launch film on 3 November. The client approves delivery, but the campaign is scheduled for 12 November at 10:00 IST.
The designer proposes a six-second portfolio excerpt on 5 November, including an unreleased product name. Evaluate four fields: excerpt approval, launch timing, product-name disclosure and permission to identify the client. Delivery approval alone answers none of those portfolio-specific fields.
A workable next step might be requesting permission for publication after launch with the product name removed. This is a hypothetical approval exercise, not a claim about contractual entitlement.
Publish only the approved scope
Stop publication if confidentiality, timing or the approving person's authority remains unclear. Seek qualified advice where the agreement is ambiguous. Even an anonymised case study should be reviewed for details that could identify the project.
If choosing future production access, check the AI tools catalog, confirm access format and save terms before buying. Marketplace account, code or token offers are not proof of official subscription equivalence or portfolio permission.
Sources and scope
Source material checked 29 October 2026; features/policies may change. Runway usage rights establishes the provider's bounded ownership and credit statements. The request template, confidentiality questions and publication gate are practical editorial advice, not legal advice.